Samsung // #DitchTheDSLR

These days everybody’s a photographer, and they make sure you recognize by lugging around a camera the size of microwave around their necks wherever they go. The #DitchDay event was designed to convince tourists in Times Square to exchange their massive DSLR cameras for a smaller Samsung camera that’s just as good.

Samsung DitchDay Exterior

Exterior with camera-lens entrance

Samsung DitchDay Racetrack

Tiny cars raced around a track, and cameras were stationed along the route to test the shutter speed of the NX 30

Samsung_Racetrack2

 

Samsung_DitchDay_Selfie

The NX Mini has sharing capabilities, so the Ellen Selfie booth (with some pretty good look-alikes) was the perfect incentive to snap & share a photo.

 

 

 

Samsung_Billboard

The rear of the tent had an observation tower where you could snap photos of nearby landmarks. Pics shared to #DitchTheDSLR were posted on a digital billboard in Times Square.

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