Courvoisier “Be The Exception”

Being “the exception” is all about breaking stereotypes and living outside of expectations. For a conservative cognac brand this campaign did exactly that. We launched their new blends with an artistic visual identity featuring colorful illustrations, bold colors and an edgy new attitude. The campaign included print ads, outdoor murals, rich media banners and guerilla marketing placements as well an experiential tour called “The Courvoisiology Lab”