McDonald’s at ESSENCE Festival

Our team was tasked with bringing fresh energy to the McDonald’s activation at the 2015 Essence Music Festival. I chose a watercolor texture for the illustrations, and dressed the girls in some trendy summer looks for a contemporary feel. The design system was translated across all collateral materials from the digital banners and in-store collateral, to the booth design and bags handed out at the Convention Center.

Role: Creative Director  I  Illustration: Debra Cartwright I  Art Direction: Johari Huggins